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10 Essentials When Conducting a Survey

April 7, 2017

Conducting surveys can be a tricky business, to get the most of the results and to ensure the survey is valuable and successful you must get a few essentials right… 1.Preparation is key! What do you want to achieve from your survey, how will you be using the results, what is it you actually need
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How to… use Mystery Shopping to Improve your Business

March 17, 2017

If you want to know your customers’ perceptions about your company why not ask them! Of course it isn’t that easy to do inhouse as ‘niceness’ often interferes with the honest feedback we are all looking for. Mystery Shopping exercises allow businesses to get quick, reliable and quality feedback from the customers perspective. It is
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What is Telemarketing?

March 4, 2016

Telesales, telemarketing, cold calling, lead generation…I am often asked what the difference is between telesales and telemarketing. They are, after all, used quite interchangeably in the business world, but is there a real difference?? YES! (You knew I’d say that didn’t you Telesales refers to sales techniques used over the phone, mostly associated with cold
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You have the information already to generate great sales! Where?…just over here…

April 24, 2015

You have a wealth of information at your fingertips, in your computer somewhere (or laptop, or server) you will have a list of clients and customers that ‘used’ to buy from you. It may have slipped past you as more customers and clients come on board and those old clients fade into the background. Its like
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Telesales Tips

June 17, 2014

May 2014 The telephone, it is no longer the method you use to speak to people, (in the literal sense that is!). It is now your calendar, note pad, message sender (text), internet browser, games console and a multitude of other apps that are available to communicate to the wider world. But what if you
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I asked The 4 Group to help me out when I was growing my online directory. Mainly to do telesales calls and follow up on leads. Zoe was exceptional. Very organised, conscientious, hard working and produced some great results. Would highly recommend Zoe and The 4 Group to anyone wanting to expand business through marketing | Amanda Whaley, Owner Private Landlord Directory. I have referred Zoe to a number of my clients in the past and have always received glowing reports about her down to earth approach. The results achieved off-set the investment | Colette Lowe, Director of Chew PR. I asked The 4 Group to help me out when I was growing my online directory. Mainly to do telesales calls and follow up on leads. Zoe was exceptional. Very organised, conscientious, hard working and produced some great results. Would highly recommend Zoe and The 4 Group to anyone wanting to expand business through marketing | Amanda Whaley, Owner Private Landlord Directory. I have referred Zoe to a number of my clients in the past and have always received glowing reports about her down to earth approach. The results achieved off-set the investment | Colette Lowe, Director of Chew PR. Zoe has done a great job in training our admin staff and has always been punctual, informative and personable in delivering tuition | Andy Bodle, Director at Lodge Environmental Solutions Ltd. The 4 Group undertook a piece of telesales activity for the ATA Bradford whilst we were very much in our infancy. Not having the time to undertake telesales activity with the set up of a new business we contracted with The 4 Group to test the market place in terms of the offer and also to book warm appointments for the team. We were very satisfied with the results and would not hesitate to use The 4 Group again | Stacey Jobson | Director – ATA Bradford. I have been working with The 4 Group since September 2011 providing highly effective and efficient diary management services, booking appointments by telephone with clients, prospects and business associates. Not only have I been delighted with the way my time has been managed, but I am constantly receiving positive feedback, particularly from valued clients, about the professionalism and patience of The 4 Group. I have no hesitation in recommending their services for all forms of telesales | Clive Barwell TEP FCSI CFP Head of Later Life Advice at national IFA. Towergate Financial We work with The 4 Group on various projects including market research and ongoing mystery shopping. The 4 Group produce excellent results carried out with professionalism and speed. The reporting received is of a very high standard and I wouldn’t hesitate recommending The 4 Group services | Owen Whitehead, Marketing Director HSS Hire UK. Zoe has done a great job in training our admin staff and has always been punctual, informative and personable in delivering tuition | Andy Bodle, Director at Lodge Environmental Solutions Ltd

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